About Us.

We have spent tens of thousands of hours in the trenches helping companies to grow, find product-market fit, raise capital and build their brands.

Our approach combines long-term, strategic thinking with day-to-day support, helping companies with their marketing today, tomorrow and for the long term.

We are based in Vancouver, BC but our team of marketing experts spans the globe and reflects the broad, culturally relevant expertise we bring to each company. (We are also time zone scheduling ninjas.)

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Years working with startups across B2B tech, consumer & healthcare.
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Fully remote and hybrid team across the globe.
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Countries where our clients have been based in.
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Exits (and counting).
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Helped companies to raise strategic & venture capital.
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Retweet from Dwayne “The Rock” Johnson.

About Jeff.

About Jeff.

Marketing leader for early-stage companies across healthcare, sports, AI and innovation.

Have spent tens of thousands of hours in the trenches alongside founders and companies to launch & grow, find product-market fit, raise capital and build award-winning brands.

My approach combines long-term, strategic thinking with day-to-day support, helping companies with their marketing today, tomorrow and for the long term (across… Three Horizons).

  • 12 years of global marketing, brand and communications leadership experience.
  • Have built and led marketing teams at both private and public companies across healthcare, technology, media, CPG & sports.
  • Published as a sports journalist, a former fitness coach, and began my entrepreneurial journey at the age of 16 buying and selling DVDs on eBay (something I learned later was called ‘arbitrage’).
  • I enjoy working with interesting & high-integrity founders, teams and companies building products and technologies that solve real problems.
  • Lead marketing and brand development for companies through all stages of growth, from seed to late stage/IPO/exit.
  • Have helped brands earn (not pay for) placement in Fast Company, Forbes, NY Times, CNN & more.

About Bernie.

About Bernie.

Digital Marketing and Design Consultant for Innovative Businesses Across Sports, Technology, and Digital Platforms

Over the past decade, I have focused in helping businesses enhance their digital presence through a combination of strategic marketing, design, and web development. I have worked extensively with companies in sports technology, healthcare, fintech and beyond to drive growth, build brands, and create engaging digital experiences.

My approach integrates creative design with practical digital marketing strategies to deliver comprehensive solutions that resonate with audiences and elevate brands.

  • 15+ years of experience in digital marketing, web design, and development across sports, technology, and various other sectors.
  • Co-founded Base Edge GmbH, providing sports technology consulting and marketing services across Europe and North America.
  • Passionate about creating holistic digital strategies that blend design, technology, and storytelling to drive business growth.
  • Fluent in English, Spanish, Portuguese, and German, enabling me to help businesses expand their reach across diverse markets.
  • Advocate for efficient, flexible, and cost-effective marketing approaches that bring big agency quality without the overhead.

We Simplify Marketing.

And here are some of the things we believe:

Building a business is hard enough. Marketing should support and enhance: your product, sales, and/or fundraising efforts. The best companies are not fully marketing-led, but whether you are building a B2B SaaS technology, a construction company or launching the next great apparel product, building a great brand and marketing effectively matters now more than ever.

Do less, but better.

You can do 100 things in marketing. As a growing company, you don’t have the resources to them all (but many try to). We focus on what will make an impact for your company based on your team capabilities, goals, budget and industry. We are not box tickers and hate wasting time doing the wrong things.

Everything connects, eventually.

We bring a broad and collaborative approach to even the most tactical of problems, drawing inspiration from unrelated industries, companies and campaigns. We also draw on your expertise and experience, because it all matters. The best marketing is often finding new ways of fitting existing things together.

Brand is the only long term competitive advantage.

Got the best tech in the world? Doesn’t matter. The best product? Not for long. Some may call us biased as brand marketers, but we believe that the only sustainable, long term competitive advantage that a company can build is its brand. It isn’t always easy to quantify, but it matters. A lot.

Health is wealth.

We love to work with companies tackling the important problems in health, from fitness to the obesity crisis and mental health epidemic. The world will need to make a massive shift from reactive to preventive healthcare, and innovation will be needed across the board to keep up.

We dislike buzzwords.

Your technology may be revolutionary or cutting-edge, and you also might be humbled to announce something. But you won’t catch us using these words. We help deliver effective, clear and concise communication , whether it is on your website, pitch deck or sales materials.

You need
escape velocity.

Once you have some market momentum (usually in the form of product-market fit and sales), you have a finite amount of time to make something happen. And if you don’t have momentum yet, put all of your attention and energy as a company in finding product-market fit. Nothing else matters. Not even marketing.

Work With Us.

GOT A MARKETING QUESTION? WE’RE HERE TO HELP.